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A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background

Natasha Willett

Head of Research

Natasha loves to understand human behaviour, and the cognitive biases that drive us to do what we do. For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance, policy development to finally arriving at Expert Market 5 years ago. Fascinated by consumer decision making, Natasha meticulously built our leading ranking methodology set to explore where products sit within a competitive industry and what value they truly bring to our audience. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.

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