Compare CRM Software Costs 2023

Despite being the only CRM provider on this list not to offer a marketing product, Zendesk makes up for it with affordable, effective solutions for sales and service teams. ‘Sell’ starts from just $19 per user, per month, while ‘Support’ – Zendesk’s product for service teams – is available at the mouth-wateringly low price point of $5 per user, per month.

Upgrading to Zendesk’s ‘Growth’ tier ($49 per user, per month) adds reporting dashboards and advanced call analytics, plus sales goals and forecasting. The ‘Professional’ plan ($99 per user, per month) adds skills-based routing to your customer service team’s armory, while your sales hotshots will benefit from lead scoring, task automation, and extra sales pipelines.

In our testing, we found that Zendesk's all-in-one approach would suit growing businesses that don't want to skimp on a free plan. This platform is ideal for managers, marketing teams, customer care, and sales teams looking for customizable pipelines and data tracking.

At $8 per user per month, the ‘Basic’ plan offers an app for both iOS and Android, as well as 5GB of storage and whiteboard collaboration. We’d recommend at least going for monday.com’s ‘Standard’ plan, though. It adds timeline and calendar views, advanced search functionality, and up to 250 app integrations – and, at just $10 per user per month all in, the plan’s not that much more expensive than its predecessor.

In our testing, we found monday.com was perfect for teams looking for lots of customization, and sales teams that want to keep track of deal progression quickly and easily. We particularly liked the separate dashboards for Leads, Contacts, Deals, and Accounts, which you can all customize.

Zoho is a powerful platform offering lots of features across sales, email, customer support, and more. Sure, the interface isn’t as jazzy, but it gets the job done. If you want to dive in and add lots of data to customize your database of accounts, contacts, and deals, Zoho will really come into its own. Free for up to three users, with paid plans starting at $14/user/month (billed monthly).

In our testing, Zoho impressed us with its 'Set Up Your CRM' checklist, and customizable layouts for Accounts, Leads, and Contacts. This platform is great value for money and offers the strongest selection of features of any CRM system we tested.

Pipedrive is the perfect affordable CRM solution for businesses with several stages in their sales funnel. It’s the perfect way to guide each consumer from prospect to regular customer, especially for high-value products. Easily integrate with third party applications to maximize efficiency. Plans start at $14.90/user/month.

During our testing, we found Pipedrive had one of the easiest interfaces of any system we tested, including pre-made email campaign templates. Overall, Pipedrive is good value for money, making it ideal for SMEs looking for great contact management features like list segmentation and automated workflows.

If you’re a small business looking for a good, affordable CRM system without all the bells and whistles, Freshsales will be right up your street. Get up and running in next to no time with an easy, useful dashboard, packed full of features you’ll actually use. Freshsales is popular across the board, but it’s the small businesses that sing its praises the loudest. Paid plans start at $15/user/month.

Freshsales is one of the best value for money CRM systems we tested, after Hubspot, offering a powerful platform that's easy to use. In our testing, we found it easy to set up email campaigns, and to import contact information from a variety of sources including CSV/Excel, Google Contact, or Outlook Contact.

There’s a reason why, when googling CRM systems, you’ll find plenty of articles with titles such as ‘7 Best Alternatives to Salesforce’; it’s really set the bar high when it comes to CRM systems, and seems to have a plan to suit everyone. But when it comes to affordability and value for money, how does it stack up? Plans start at $25/user/month.

This CRM system is suitable businesses with lots of information to utilize. In our testing, we found Salesforce had intuitive reporting features, including email insight reports.

Each of HubSpot’s packages for marketing, sales, and service teams start at a relatively budget-friendly $9 per user, per month. We recommend the Growth Suite, though – it includes HubSpot’s Marketing, Sales, and Service ‘Hubs’ in a single package, with a tasty discount to boot.

Upgrading any of HubSpot’s plans to the ‘Professional’ tier ($80 per user, per month for the Growth Suite) buys you task automation, as well as three standout features for marketing teams: A/B testing, website traffic analytics, and video hosting.

With a free plan, plus paid plans from just $9 per month, per user, Hubspot is ideal for businesses looking for unbeatable value for money. However, large businesses can opt for one of Hubspot's Enterprise plans, costing over $3,000 per month, per user. Needless to say, Hubspot scored 5/5 for Pricing in our testing.

Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.

Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon.

However, Microsoft Dynamics 365 isn't the cheapest platform we tested, so startups or businesses on a budget may want to use Hubspot or Zendesk instead.

Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $49 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses.

SugarCRM isn't the cheapest platform we tested, with entry level plans costing far more than Hubspot, Zendesk or Freshsales. This is something for small businesses to consider. However, you do benefit from lots of third-party integrations, such as Mailchimp, which can bolster your CRM efforts (at a fee, of course).